eMrktg4Dmys-Videos http://www.emarketing4dummies.info Videos recently posted on the eMarketing wiki http://www.emarketing4dummies.info/video:video:explaining-google-s-ad-auction Video : Explanation of Google's Ad Auction http://www.emarketing4dummies.info/video:video:explaining-google-s-ad-auction <p>Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.</p> <p>The video introduces a lot of concepts without explaining them in depth. We recommend that you write down key concepts in order to learn about them in greater depth after viewing this video.</p> <p>by <span class="printuser avatarhover"><a href="http://www.wikidot.com/user:info/epublicist" ><!--[if gte IE 7]><!--><img class="small" src="http://www.wikidot.com/common--images/avatars/125/125902/a16.png" alt="ePublicist" style="background-image:url(http://www.wikidot.com/userkarma.php?u=125902)" /><!--<![endif]--><!--[if lt IE 7]><img class="small" src="http://www.wikidot.com/common&#45;&#45;images/avatars/125/125902/a16.png" alt="ePublicist" style="filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src=http://www.wikidot.com/userkarma.php?u=125902,sizingMethod='scale')"/><![endif]--></a><a href="http://www.wikidot.com/user:info/epublicist" >ePublicist</a></span></p> Mon, 01 Jun 2009 18:57:19 +0000 Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

The video introduces a lot of concepts without explaining them in depth. We recommend that you write down key concepts in order to learn about them in greater depth after viewing this video.

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]]> http://www.emarketing4dummies.info/video:video:explaining-quality-score Video : Explaining Quality Score http://www.emarketing4dummies.info/video:video:explaining-quality-score <p>Google Seminars for Success explains how Quality Score is calculated and how it affects your AdWords campaigns.</p> <p>by <span class="printuser avatarhover"><a href="http://www.wikidot.com/user:info/epublicist" ><!--[if gte IE 7]><!--><img class="small" src="http://www.wikidot.com/common--images/avatars/125/125902/a16.png" alt="ePublicist" style="background-image:url(http://www.wikidot.com/userkarma.php?u=125902)" /><!--<![endif]--><!--[if lt IE 7]><img class="small" src="http://www.wikidot.com/common&#45;&#45;images/avatars/125/125902/a16.png" alt="ePublicist" style="filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src=http://www.wikidot.com/userkarma.php?u=125902,sizingMethod='scale')"/><![endif]--></a><a href="http://www.wikidot.com/user:info/epublicist" >ePublicist</a></span></p> Tue, 02 Jun 2009 00:22:57 +0000 Google Seminars for Success explains how Quality Score is calculated and how it affects your AdWords campaigns.

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]]> http://www.emarketing4dummies.info/video:tutorial:adding-an-adwords Video : Setting Up an Adwords Account http://www.emarketing4dummies.info/video:tutorial:adding-an-adwords <p>Step-by-Step description of how to setup a Google Adwords account with all default values.</p> <p>by <span class="printuser avatarhover"><a href="http://www.wikidot.com/user:info/epublicist" ><!--[if gte IE 7]><!--><img class="small" src="http://www.wikidot.com/common--images/avatars/125/125902/a16.png" alt="ePublicist" style="background-image:url(http://www.wikidot.com/userkarma.php?u=125902)" /><!--<![endif]--><!--[if lt IE 7]><img class="small" src="http://www.wikidot.com/common&#45;&#45;images/avatars/125/125902/a16.png" alt="ePublicist" style="filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src=http://www.wikidot.com/userkarma.php?u=125902,sizingMethod='scale')"/><![endif]--></a><a href="http://www.wikidot.com/user:info/epublicist" >ePublicist</a></span></p> Mon, 01 Jun 2009 02:07:19 +0000 Step-by-Step description of how to setup a Google Adwords account with all default values.

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]]> http://www.emarketing4dummies.info/video:video:improving-keyword-selection Video : Using Keyword Tool Successfully http://www.emarketing4dummies.info/video:video:improving-keyword-selection <p>Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.</p> <p>by <span class="printuser avatarhover"><a href="http://www.wikidot.com/user:info/epublicist" ><!--[if gte IE 7]><!--><img class="small" src="http://www.wikidot.com/common--images/avatars/125/125902/a16.png" alt="ePublicist" style="background-image:url(http://www.wikidot.com/userkarma.php?u=125902)" /><!--<![endif]--><!--[if lt IE 7]><img class="small" src="http://www.wikidot.com/common&#45;&#45;images/avatars/125/125902/a16.png" alt="ePublicist" style="filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src=http://www.wikidot.com/userkarma.php?u=125902,sizingMethod='scale')"/><![endif]--></a><a href="http://www.wikidot.com/user:info/epublicist" >ePublicist</a></span></p> Mon, 01 Jun 2009 18:49:32 +0000 Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

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]]> http://www.emarketing4dummies.info/video:flexicarsuccessstory Video : Flexicar talks about Google AdWords http://www.emarketing4dummies.info/video:flexicarsuccessstory <p>Monique Conheady talks about how Google AdWords helped accelerate the growth of her business.</p> <p>by <span class="printuser avatarhover"><a href="http://www.wikidot.com/user:info/epublicist" ><!--[if gte IE 7]><!--><img class="small" src="http://www.wikidot.com/common--images/avatars/125/125902/a16.png" alt="ePublicist" style="background-image:url(http://www.wikidot.com/userkarma.php?u=125902)" /><!--<![endif]--><!--[if lt IE 7]><img class="small" src="http://www.wikidot.com/common&#45;&#45;images/avatars/125/125902/a16.png" alt="ePublicist" style="filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src=http://www.wikidot.com/userkarma.php?u=125902,sizingMethod='scale')"/><![endif]--></a><a href="http://www.wikidot.com/user:info/epublicist" >ePublicist</a></span></p> Thu, 28 May 2009 05:00:29 +0000 Monique Conheady talks about how Google AdWords helped accelerate the growth of her business.

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