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Keywords
Video : Using Keyword Tool Successfully
Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.
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Video : Explanation of Google's Ad Auction
Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
The video introduces a lot of concepts without explaining them in depth. We recommend that you write down key concepts in order to learn about them in greater depth after viewing this video.
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Tutorials
Video : Setting Up an Adwords Account
Step-by-Step description of how to setup a Google Adwords account with all default values.
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Concepts
Video : Explanation of Google's Ad Auction
Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
The video introduces a lot of concepts without explaining them in depth. We recommend that you write down key concepts in order to learn about them in greater depth after viewing this video.
Rating : 0 Comments : 0
Video : Explaining Quality Score
Google Seminars for Success explains how Quality Score is calculated and how it affects your AdWords campaigns.
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